It’s All About THEM…

 In Marketing

I just finished a book that a good friend, mentor and coach of mine, Nick Smith, gave me as a gift. It is a short book called Anything You Want by Derek Sivers. The interesting thing is that I was one of the first affiliates for CD Baby which is the company that the author of the book founded.

In this video, Derek Sivers talks about one of the most important things that contributed to the success and eventual sale of his business, It’s all about them.

What can you do in your business to make it more about THEM and less about YOU?

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